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Biography: Otto Baumberger (1889-1961, Switzerland) was born In Zurich, Switzerland. He studied art at the Applied Arts School in Zurich and the Munich Academy. Working for the J.E. Wolfensberger printing company from 1911 to 1914, Baumberger designed his first posters at the age of 22, following after the great Swiss poster designer, Theophile Steinlen.
Baumberger introduced the notion of the "object poster" (or Sachplakat) expressing the poster's message through the object depicted, reducing the use of text to a minimum or eliminating it. Other notable Swiss poster designers include Eugene Grasset and Charles Loupot. He died in 1961 in Weiningen, Switzerland, at about age 72.
Baumberger created around 230 posters in his career. He later became a professor of lithography at the Applied Arts School and Federal Polytechnic School in Zurich.
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